Privacy Policy

Privacy Policy

A privacy policy is a legal statement on a website or app that describes how personal data of users is collected, used, shared, and protected. It informs users about their privacy rights and choices, and ensures transparency and legal compliance in data processing.

This privacy policy outlines how Ovida VOF ("we", "us", "our") collects, uses, discloses, and protects personal information obtained through our website https://www.ovida.be ("the website") and related services. We take your privacy seriously and are committed to safeguarding your personal data. Please read this policy carefully to understand how we handle your information.

1. Information Collected

Our website collects personal information in various ways and for different purposes. When you visit our website, register for an account, fill out forms, make purchases, contact us, or participate in surveys, we may collect different types of personal data from you. This data includes, but is not limited to:

• Basic Information: Such as your name, email address, postal address, and phone number. This information helps us communicate with you, identify you, and provide the requested services.
• Payment Information: If you make purchases through our website, we may collect payment details, such as credit card information or other financial data, to process and complete your transactions.
• Demographic Information: We may optionally collect demographic data, such as your age, gender, location, and interests, to enhance our marketing and advertising efforts and tailor content to your preferences.
• Interaction Data: We may collect information about your interactions with our website, such as the pages you visit, the products or services you view, your click behavior, and your searches. This helps us personalize your experience and optimize our website.
• Communication Data: If you contact us via email, chat, phone, or other communication methods, we may retain the content of your communication, along with your contact details, to process your requests and respond to your questions or comments.

Additionally, we use Google Analytics, Google Tag Manager, and Microsoft Clarity to collect further data about your use of our website, such as:

• IP Addresses (Anonymized): We use IP anonymization to ensure your full IP address is not stored or shared.
• User Behavior: Information such as pages visited, time spent on our website, click behavior, heatmaps, and session recordings via Microsoft Clarity to improve and optimize our website.
• Device Data: Information about the device you use (e.g., browser type, operating system, screen resolution).
• Location Data: Anonymized location information.

We utilize Google technologies, including Google Analytics, to analyze and personalize your use of the website. Depending on your consent, we may collect data for analytics, advertising, and personalization purposes. Your preferences are stored and respected through our cookie consent mechanism, which determines whether analytics storage, ad storage, user data for ads, and personalization are permitted. By using our website, you agree that we, Google, and Microsoft Clarity may collect and use this data in accordance with your preferences. For more details, refer to our privacy policy, the Google Privacy Policy, and the Microsoft Privacy Statement.

2. Use of Information

We use the collected information for various purposes, including:

• Processing orders and delivering services.
• Communicating with you and responding to your inquiries or requests.
• Improving our website and personalizing content.
• Analyzing visitor behavior (via Google Analytics and Microsoft Clarity) to optimize website performance and enhance our products/services.
• Offering personalized advertisements and promotions, depending on your consent for advertising and personalization data via Google Analytics.
• Complying with legal obligations.

3. Sharing of Information

The sharing of your personal data with third parties is done carefully and only when strictly necessary to fulfill the purposes outlined above. This includes:

• Engaging payment processors for secure and efficient transaction handling.
• Collaborating with suppliers to deliver the products or services you request.
• Working with service providers, such as Google (for analytics and advertising) and Microsoft Clarity (for behavioral analysis, heatmaps, and session recordings), to support us in providing the best service.

Your personal data will never be sold to third parties for marketing purposes without your explicit consent.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including Google Analytics, Google Tag Manager, and Microsoft Clarity, to collect information about your browsing behavior and device usage. This helps us improve our website and provide you with a personalized experience.

• Google Analytics and Consent: We use Google Analytics to analyze your website usage and, based on your consent, to personalize ads and content. Through our cookie consent mechanism, you can indicate whether you agree to the use of your data for analytics, advertising, and personalization. These settings are communicated to Google Analytics, where we configure elements such as page views, ad signals, and personalization preferences according to your choices.
• Microsoft Clarity: We partner with Microsoft Clarity to analyze how you use and interact with our website through behavioral metrics, heatmaps, and session recordings, enabling us to improve and promote our products and services. Website usage data is collected using first- and third-party cookies and other tracking technologies.

You can manage cookie placement through your browser settings or by reviewing our cookie settings. For more information about Google’s privacy practices, visit the Google Privacy Policy. You can also opt out of Google Analytics via: Google Analytics Opt-out. For more details on how Microsoft collects and uses your data, see the Microsoft Privacy Statement.

5. Security of Information

We implement strict security measures to prevent unauthorized access, use, disclosure, or alteration of your personal information. Our security protocols are regularly evaluated and enhanced to ensure the confidentiality and integrity of your data.

6. Your Rights and Choices

7. Changes to This Policy

This privacy policy may be updated to reflect changes in our data processing practices. We will publish the updated version on the website with the revised "Last Updated" date.

8. Contact Details

For questions, comments, or requests regarding this privacy policy, you can contact us at:

• T: +32 3 288 07 22
• E: [email protected]

By using our website, you agree to the terms of this privacy policy. If you do not agree with these terms, please refrain from using our website.